Is Your Slow Page Load-Time Repelling your customers?

Can one single factor such as page speed make a big difference when it comes to conversions?

Your frontend Load-Time significantly decides the conversion-rate of your customers. While you try to attract customers with updated information and aesthetic designs, is your page load-time repelling them?

Customer acquisition is so expensive, e-tailers spend the largest portion of their online budget on marketing, devising elaborate online campaigns, yet when the customers reach their website, a slow loading page is the kiss of death. In fact, according to research led by Akamai, a two-second delay in page load time can increase bounce rate by more than 100%.

Page load time impacts users experience. According to stress-testing specialist Dotcom-Monitor, "75% of all users will typically bounce as page load time passes the 3-second mark."

Your mobile website speed influences your online visibility (SEO). Mobile page speed has become an official ranking factor in search results. Because more than 50% of all worldwide traffic is generated through mobile phones.

What's an ideal website load time? When it comes to reaching a perfect loading time, Google says that 53% of mobile visitors leave a site that takes longer than 3 seconds to load: this is what you should aim for.

Unfortunately, most online retailers often overlook page loading time in their annual priorities because they focus on other more "tangible" enhancements such as design, SEO, social media, paid ads. but none of those factors matter for a poor ranking site that loads slowly and customers abandon. Make your innovatively designed site matter, with robust and efficient code that loads fast with Nox.

 

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