IS THE SLOW LOAD-TIME ON YOUR PAGE COSTING YOU CUSTOMERS?

Can one single factor such as page speed make a big difference when it comes to conversions?

While you try to attract customers with updated information and aesthetic designs, make sure your page load-time is efficient.  This is because your front-end load-time significantly decides the conversion rate of your customers.

Customer acquisition is so expensive, e-tailers spend the largest portion of their online budget on marketing and devising elaborate online campaigns.  Yet, when customers reach their website, they are all too often greeted with slow load times.  A slow-loading page is the kiss of death, as page load times severely impact users’ experience.  In fact, according to research led by Akamai, a two-second delay in page load time can increase bounce rate by more than 100%.  And according to stress-testing specialist Dotcom-Monitor, "75% of all users will typically bounce as page load time passes the 3-second mark.”

Your mobile website speed influences your online visibility (SEO).  Mobile page speed has become an official ranking factor in search results. Because more than 50% of all worldwide traffic is generated through mobile phones.

What's an ideal website load time?  When it comes to reaching a perfect loading time, Google says that 53% of mobile visitors leave a site that takes longer than 3 seconds to load; this is what you should aim for.

Unfortunately, most online retailers often overlook page loading time in their annual priorities because they focus on other enhancements such as design, SEO, social media, and paid ads.  But, none of those factors matter for a poor ranking site that loads slowly and deters customers.  Make your innovatively designed site matter, with robust and efficient code that loads fast with Nox.

Here at Nox, we pride ourselves on always giving our clients an edge over the competition. In this ever-competitive eCommerce landscape, it is important to be able to stand out. Hence why all of our clients are cloud-hosted with premium state-of-the-art secure infrastructure. If you are looking for a new platform or would like to chat with us to see how we can take your eCommerce business to the next level, don’t hesitate to contact us to set up a demo.


 

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